If someone asked you to wear a heavy, clunky necklace attached to wires that connect to electrodes all over your chest, we doubt your answer would be “Sure!” Same goes for every heart patient whose doctor prescribes them a Holter monitor. The device looks like something out of a bad sci-fi movie. It’s no shocker it was invented in 1949.

Problem is, too many medical devices are designed purely from a physician or engineer’s point of view, which blindly brushes aside the most important audience of all: the patient. Like any sensible group of human beings, Corventis had an inkling there was a smarter way to monitor heart conditions besides a big bulky mess of wires. Continue reading →

Remember the folks at miraDry? Of course you do; they’re our most memorable client of all time. They invented a way to significantly reduce underarm sweating. What? We can explain.

There are millions of Americans who experience excessive sweating – 1 in 5 to be exact. So the next time you soak a henley after walking two blocks, don’t assume you’re out of shape. Some people just have overactive sweat glands. And since not many people talk about it, not many people know what to do about it.

A few mediocre solutions exist. Botox works, but you have to go back every few months for it to stay working. Relying on prescription antiperspirants is like plugging a leak with a marshmallow. And surgery is never fun. (Except maybe for Mortaron Ben Klau, who says he loves getting MRIs.)

miraDry is the only non-invasive treatment that produces lasting results. We’re talking an average 82% reduction in underarm sweat. It’s a big deal. But it’s also an admittedly touchy topic to broach.

Continue reading →

Whether they’re delivering healthy babies, or making sick children strong again, Lucile Packard Children’s Hospital at Stanford is darn good at what it does. Ironically, after becoming the go-to name in Silicon Valley for treating the most complex pediatric cases, people thought of delivering at Packard specifically for high-risk or special-needs pregnancies. But that’s cray-cray. First off, how your pregnancy goes is about as predictable as Colin Farrell in a singlet. So, isn’t it a good thing if your hospital is prepared for any circumstance – even if your pregnancy ends up going as smooth as Larry David’s head?

Second, while other hospitals make you comfortable and give you fuzzy slippers on The Big Day, Packard cares for you throughout your entire pregnancy, and beyond. They don’t just deliver your baby, they build a long-term partnership with you. After your little un’s out in the world, s/he can get spectacular pediatric care from Packard, too. And with Stanford University medical school being one of the top-ranked in the country, it’s awfully nice to know you’re in the hands of the best of the best.

What we mean is, delivering at Packard gives your lil’ one the strongest start possible. That became the anthem of our campaign, and we blanketed the San Francisco Peninsula with it.

You know what’s cute? Baby fists making hand gestures. You know what’s not cute? Getting a baby to make those gestures in a photo shoot. 

Who says infants can’t double-fist?

Targeting pregnant or soon-to-be-preggers women presented an interesting challenge. (Hell, even some pregnant women don’t know they’re pregnant.) But thanks to our media team wrangling technology in the cleverest of ways, the ads are being served to Silicon Valley women visiting top pregnancy websites. Because if you live in Menlo Park and are reading about the Creighton Fertility System, you’re almost definitely our audience. (Or you’re a copywriter doing research who’s about to get bludgeoned over the head with retargeting ads. Le sigh.)

We’re talking thousands of websites, and 80 million impressions. Basically, if you’re in Silicon Valley and pregnant, or thinking about getting knocked up, there’s no way you’re not seeing these ads. We even did ads in Spanish. Top that, huevones.

The campaign is running through August. High-five our little/alarmingly large guy if you see him around.

This one goes out to all our elementary school teachers. To the straight-edged disciplinarians who scrubbed our mouths out with soap. Look at us now, Mrs. Vierk. For our most recent digital campaign just proved that poop jokes can sell.

Meet Lumension. They provide IT security solutions for businesses. It used to be enough to install antivirus software on your network and call it a day. But in recent years, malware has become so sophisticated and pervasive that antivirus alone is no longer enough. To be truly protected, businesses now need both antivirus and something called application control.

Continue reading →