Category: Great Advertising
September 14th, 2007

Product Placement That’s All, Like…Ka-KOW!

We’ve been wanting to post this for a while, but had to wait out the YouTube/Viacom sissyfight.

About 2/3rds the way through this scene from Adult Swim’s Frisky Dingo, we get a look at a really nice example of Product Placement 2.0 featuring the Scion tC.

  • Show the product? Check.
  • Talk about the product? Double-check.
  • Put the product in front of the right audience? Chiggidy-check.
  • Position the product as hero? Check-and-mate.

Your audience knows what product placement is.
They know when they’re being sold to. 
They also know when you interrupt their teevee time with smoke
somebody blew up the client’s ass at your Friday Marketing Meeting.

By acknowledging all this, and letting the audience in on the joke, Scion gets to sell hard without donning the Plaid Salesman’s Jacket Of Shame.

Their marketing agency, Rebel Industries, says:
"
Your customers want to talk about what they want to talk about, not what you want to talk about."

We couldn’t agree more.

Not treating the audience like idiots. It’s all, like…ka-kow!

August 31st, 2007

Jamba and Nike, sitting in a tree. K-I-S-S…

This morning I had an overwhelming craving for a Jamba Juice smoothie. I suppose I should preface that with the fact that I have not been to Jamba in a very long, long time. From the looks of it, they’ve been busy.

Not only has Jamba introduced new smoothies based on a deeper understanding of their customer (low-cal, yogurt-based, functional smoothies like "Heart Defender" and "Acai Super-Antioxidant"), but they’ve developed a partnership with Nike to promote their "healthy energy" mission. Jamba is working with Nike to promote its fitness events throughout the nation, and Californian Jambas have dubbed a smoothie the "Nike Protein Berry Workout" in conjunction with the Nike Women’s Marathon.

Nike_jamba

Cool stuff. Go Jamba. Seems like a match made in heaven. (Sorry for the crappy pic – it’s all I managed to shoot before being thoroughly reprimanded by the ever so helpful Jamba staff)

August 24th, 2007

Dell’s drops ball with its super new anthem.

Dell’s new anthem is simply terrific. It was produced by Mother.

Was kind of disappointed that the direct mail and outdoor launched in San Francisco 6 weeks or so before the TV. The idea works great in broadcast, but the print left me well, nah… still the TV. It moved me.

August 7th, 2007

So funny you’ll – oh, never mind.

Forget exercise and eating healthy – lord knows we have. Just take the new fat-blocking pill, Alli, but don’t leave the Depends at home because there are repercussions. This Internet ad by competitor Leptopril. (NSFL – Not Safe For Lunch)

Thanks, once again, to Gawker’s “Lies Well Disguised.”

July 31st, 2007

Intel misses the ole’ plantation

Sometimes the ads speak for themselves, or sing old negro spirituals for themselves, as the case may be.

Intelthumb

This gem courtesy of Gizmodo.