Sep. 14th, 2007

Product Placement That’s All, Like…Ka-KOW!

We’ve been wanting to post this for a while, but had to wait out the YouTube/Viacom sissyfight.

About 2/3rds the way through this scene from Adult Swim’s Frisky Dingo, we get a look at a really nice example of Product Placement 2.0 featuring the Scion tC.

  • Show the product? Check.
  • Talk about the product? Double-check.
  • Put the product in front of the right audience? Chiggidy-check.
  • Position the product as hero? Check-and-mate.

Your audience knows what product placement is.
They know when they’re being sold to. 
They also know when you interrupt their teevee time with smoke
somebody blew up the client’s ass at your Friday Marketing Meeting.

By acknowledging all this, and letting the audience in on the joke, Scion gets to sell hard without donning the Plaid Salesman’s Jacket Of Shame.

Their marketing agency, Rebel Industries, says:
Your customers want to talk about what they want to talk about, not what you want to talk about."

We couldn’t agree more.

Not treating the audience like idiots. It’s all, like…ka-kow!

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