This morning I had an overwhelming craving for a Jamba Juice smoothie. I suppose I should preface that with the fact that I have not been to Jamba in a very long, long time. From the looks of it, they’ve been busy.
Not only has Jamba introduced new smoothies based on a deeper understanding of their customer (low-cal, yogurt-based, functional smoothies like "Heart Defender" and "Acai Super-Antioxidant"), but they’ve developed a partnership with Nike to promote their "healthy energy" mission. Jamba is working with Nike to promote its fitness events throughout the nation, and Californian Jambas have dubbed a smoothie the "Nike Protein Berry Workout" in conjunction with the Nike Women’s Marathon.
Cool stuff. Go Jamba. Seems like a match made in heaven. (Sorry for the crappy pic – it’s all I managed to shoot before being thoroughly reprimanded by the ever so helpful Jamba staff)
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