Aug. 24th, 2007

Dell’s drops ball with its super new anthem.

Dell’s new anthem is simply terrific. It was produced by Mother.

Was kind of disappointed that the direct mail and outdoor launched in San Francisco 6 weeks or so before the TV. The idea works great in broadcast, but the print left me well, nah… still the TV. It moved me.


  • Taylor Wang
    Aug. 28th, 2007

    Love the song and love the commercial, but what’s with the very apple-esque way of re-innovating their product. Delivering your product in 5 various colors is so late 90’s and died after M&M’s produced gray scale bite sized morsels that melt in your mouth not in your hand… Hell, even the new Mac’s are black and white.

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