Author Archives: MortarMark
June 24th, 2006

Brands connecting with consumers. See it happen here.

Yesboobies

June 24th, 2006

The Google Touch

Picture_1Is Google losing the midas touch?

Following up on the mess that is Gmail, tonight they offered me a Guatemalan video on My Google homepage.

Google Video started appearing on My Google pages this week.

Surprise, the video is in Spanish.

I don’t speak Spanish. I don’t regularly search for Spanish things.

This selection is a misstep. It prompts me to doubt the G men.

Fellow blogger Piers Fawkes takes Google too task for its inability to spider Blogs and points to other problems with their search algorithm.

Google may lead search he argues, but that is not to say Google search is perfect. Because too much of search is based on what  pages seem to be about –rather than what the pages really are about.

At the risk of being branded an i-heretic I wonder how far we are from the next Google?

The opinions expressed in  Mortablog  are not necessarily those of the author or anyone else at the Mortar
for that matter.  Just who owns them is kind of unclear really.  If you
do find someone who will own up to them for sure, let us know.

June 23rd, 2006

Beaker anyone?

PlasticupI don’t think we are the only ones obsessed with the promotional possibilities of beverage containers, now are we?

June 22nd, 2006

Do you Think Different?

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Can you beat Tricky Nick, Mortar’s resident Planner?

Turn the incorrect Roman-numeral equation XI + I = X (made out of 10 sticks) into a correct one by moving as few sticks as possible. First correct answer gets $10 in Fandango bucks. Email your answer.

Update: can’t wait? the answer has been posted here.

June 22nd, 2006

Its your Bootie calling

Picture_30Test your fingering skills on this advergame for Sundown suntan lotion. 

Simply hover over a beautiful lady and click to develop your own medley.

Thanks Adrants.