We’re all feeling a little better at the Mortar these days. The violent strain of ebola which ripped through the office has weeded out the weak and left us much stronger for it. We’ll miss you Mr. Monkey Nuts.

We were even well enough last evening to watch a little telly when we saw a delightful new Mastercard ad with dancing kitchen implements – the massive amounts of cold medicine consumed recently may have added to the delight just a bit. We wanted to post said ad but cannot yet find it on the Interweb – again, cold meds may be playing their part in the non-search find-y trouble.

We did find a funny parody of an ad but it wasn’t really Mortarbloggable. It’s here if you’d like to view it. It’s dirty but in a fun way.

We also found this old Simpsons Mastercard commercial:

From Gizmodo: "It’s ultra-thin, can have normal hard drive or a solid state one and,
except for a couple ports, it’s all about wireless connectivity. It’s
an stunning .16 inches thick at the bottom and .76 inches on the top.
The black keyboard is LED backlit, sightly recessed MacBook-style, with
rounded edges all around. The latch is magnetic and has a gorgeous
13.3-inch screen with ambient-light sensor and, get this, multitouch
trackpad."

Why are we really blogging the MacBook Air?  Not because it’s the next cool tech toy. (Although it is, and if you want to buy us one, we’ll worship at your feet forever…or at least until the next toy comes out.) No, we’re more impressed with the speed, power and organization of the marketing/pr rollout. The product, ad, instructional video and website all break at once, all as clean and elegant as the product itself. Sounds easier than it is. (Also, we are impatient with how slow Apple’s site is running right now. Probably has something to do with the whole freaking world being on there.)

Our point? Doing things right ain’t cheap or easy, but the dividends are massive.

Mortar client St. Mary’s Medical Center is all over the interwebs, even making VH1’s Best Week Ever thanks to an amazing toe-to-thumb replacement surgery performed on carpenter Garrett LaFever by Dr. Charles Lee and UCSF plastic surgeon Scott Hansen.  

All kidding aside, congratulations to St. Mary’s, Dr. Lee, Dr. Hansen, and especially, Mr. La Fever.

Wait.

What are we saying? "All kidding aside!?" This is the Mortarblog!

We sincerely hope St. Mary’s can do cranial reattachment surgery, because our heads are about to pop off from all the funny:

“St. Mary’s. Is that a good hospital?” “Toe-tally.”

“That Garrett LaFever is all thumbs…or is he?”

“Oh, man. Only one beer left. Hey, Garrett, wanna thumb-wrestle for it? Wait a minute…”

“Damn, we’ve been standing here all day. We’ll never get a ride. OK, Garrett, your turn.”

OK, we’ll stop now. This is tasteless. (Toe-tally tasteless!)

No, seriously, you guys, knock it off. Get serious. (Yeah, you guys..toe the line!)

Excuse us. We should be going.

Great job, Mortar PR!

(Two thumbs up! You guys are toe-tal rock stars!)

"Damn kids, with their hip and their hop and their baggy pants…And make the logo bigger! "

While we are sorely, sorely tempted to make a
gratuitous "Tim-before-11am" joke, we won’t.

Instead, we’ll just point you to this cornucopia of creepy old ads.

Brought to you by Molly, and the good people of 2spare.com.