Jan. 23rd, 2008

Mortar. Now more than ever.

December, 2006 – Mortar does Flash demo for Wily Technology.

Wily is subsequently purchased by Computer Associates for $375 million. (It was a really cool Flash demo.)

January, 2007 – Armed with a Mortar-powered brand identity and messaging strategy Seattle-based Isilon Systems raises a staggering $1.4bn in the biggest tech IPO since the dot-com bust.

Last Week – TicketMaster acquires Mortar alumnus TicketsNow for $265 million.  The Crystal-lake, IL ticket sellers refreshed their brand Mortar-style in late 2006.

This Week – Security Benefit announces the acquisition of Mortar client Rydex Investments for so much money that Rydex spokespeople could only say "terms of the offering where not disclosed.”

What does it all mean? Besides being a powerful statement for the value of well-built brands, we think we may want to consider getting a tip jar.

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