Jan. 15th, 2008



From Gizmodo: "It’s ultra-thin, can have normal hard drive or a solid state one and,
except for a couple ports, it’s all about wireless connectivity. It’s
an stunning .16 inches thick at the bottom and .76 inches on the top.
The black keyboard is LED backlit, sightly recessed MacBook-style, with
rounded edges all around. The latch is magnetic and has a gorgeous
13.3-inch screen with ambient-light sensor and, get this, multitouch

Why are we really blogging the MacBook Air?  Not because it’s the next cool tech toy. (Although it is, and if you want to buy us one, we’ll worship at your feet forever…or at least until the next toy comes out.) No, we’re more impressed with the speed, power and organization of the marketing/pr rollout. The product, ad, instructional video and website all break at once, all as clean and elegant as the product itself. Sounds easier than it is. (Also, we are impatient with how slow Apple’s site is running right now. Probably has something to do with the whole freaking world being on there.)

Our point? Doing things right ain’t cheap or easy, but the dividends are massive.


  • Jan. 15th, 2008

    Yea, I’m sold. 😀 Check out macbookairforum.com for more lovers and haters of the Air.

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