Author Archives: MortarMark
October 25th, 2013

Another Website, Another Excuse to Look at Chest Models.

If someone asked you to wear a heavy, clunky necklace attached to wires that connect to electrodes all over your chest, we doubt your answer would be “Sure!” Same goes for every heart patient whose doctor prescribes them a Holter monitor. The device looks like something out of a bad sci-fi movie. It’s no shocker it was invented in 1949.

Problem is, too many medical devices are designed purely from a physician or engineer’s point of view, which blindly brushes aside the most important audience of all: the patient. Like any sensible group of human beings, Corventis had an inkling there was a smarter way to monitor heart conditions besides a big bulky mess of wires. Continue reading

October 17th, 2013

We Want a Media Supervisor, or Senior Media Planner, or a Puppy.

Mortar is growing its media business and in need of a type “A” Sr. Media Planner or Media Supervisor ready to win over the world. We want someone hungry for the challenge and willing to go the extra mile at every turn. This is an exceptional opportunity to work with a great agency dedicated to doing great work and providing outstanding media solutions for our clients who range from natural gas to hospitals, medical devices to the cloud, and universities to high-end printing. No lack of variety indeed.

In return, the sky’s the limit. We’re a small agency, which means all you need are the right attitude and drive to be a success here at the ol’ Mortar. Take a look at our site and you’ll see, a) we love bacon and b) we’re passionate about what we do – and we look for like-minded individuals. We also love puppies, if you’d like to bring us one.

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September 26th, 2013

Brian Scheyer, Creative Director + The Man With a Thousand Secrets.

brian_exposed

Once in a while, a Mortaron comes along who blows us out of the water. One who’s weirder, braver, funnier, and has had more run-ins with the cops than all of us combined.

Brian Scheyer recently joined us as Creative Director at Mortar, and we couldn’t be more thrilled to have him. We admit it’s mostly for his bizarre, sounds-like-BS-but-it’s-not stories; but Brian also happens to bring a crapload of talent with him – more than we can fit in a blogpost you’d be willing to read. Wherever shall we begin? Continue reading

September 23rd, 2013

We’re Hiring for the Longest Job Title Ever: Manager/Controller, Finance & Operations.

Here at Mortar, we pride ourselves on delivering powerful, stop-you-in-your-tracks creative that cuts through the clutter. But we also like money. Which is why we’re seeking a highly organized and effective professional to help steer our organizational profitability and ensure the successful development of our operational structure. So if you’re the kind of person who always finds their cell phone in the freezer, this probably isn’t the job for you. Continue reading

August 29th, 2013

Measuring the Man in Manvertising.

Have y’all seen these recent ads for Sauza? Hmm. Hunky guy with muscles narrating against a kitschy backdrop. Wait, I’ve seen this before! It’s gotta be good, right?

Sauza Tequila, “The Refreshing Lifeguard” (2013) – 670,000 views

https://www.youtube.com/watch?v=BK642YwfP7E

Hey! That wasn’t the least bit entertaining. Thanks for making my minute of procrastination totally not worth it.

Sorry – we’re making a point. Ever since W+K’s Old Spice campaign broke the YouTubes with 46 million views, it seems like everyone in the hemisphere has tried to replicate its success. Of course, male ad icons are nothing new, having been a marketing staple since the days of the Marlboro Man and the Brawny lumberjack. (Btw, have you seen Brawny boy’s 21st century makeover? Eesh. Someone should let him know mustaches are in again.)

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