Talk about a media frenzy – ‘Paris Hilton’ and ‘jail’– two words that have sent the press through the roof.

Has PR gone wild or something?

Judge for yourself – here are some of the facts:

– CNN (Nancy Grace Show) replaying the coverage of her trial like it was OJ Simpson’s murder case.

– Google searches turning up more than 5,000 media hits with the magic words – ‘Paris Hilton’ and ‘Jail’.

– MySpace pages like Rescue Paris dedicated to supporting the superstar.

Can this desperate PR crusade keep Paris out of the slammer?  This is where the power of PR comes into play – according to The Associated Press article:

“Paris is distraught and traumatized as a consequence of the findings at the May 4 hearing … and her fear of incarceration."

It might take more than making tear jerking petitions with statements like “Paris provides beauty and excitement to our otherwise mundane lives,” and dressing in conservative courthouse couture to keep her from living the life behind bars.

It seems the best PR move might be to take the ‘when life hands you lemons, make lemonade’ kinda approach and turn Paris’s Jail sentence into the next season of the Simple Life: “Paris & Nicole: I Know What You Did in the Slammer” (I think Nicole has a few charges she can do some time for as well).

Talk about a great media opportunity… Now, that’s PR folks!

"Long time ago, me and my brother Kyle here, we was hitchhikin’ down a long and lonesome road.

All of a sudden, there shined a shiny demon… in the middle… of the road.

And he said: [Sung] ‘Play the best song in the world, or I’ll eat your soul.’ (soul)

[Spoken] Well me and Kyle, we looked at each other, and we each said… ‘Okay.’ "

– Tenacious D: "Tribute"

If a shiny demon appears in the middle of Maiden Lane and says: "Post the best link in the world or I’ll eat your soul,"

I will look at Sarah with confidence, and I will turn to the demon, and I will say to the demon, "Suck it, Trebek."

Because I know about MyOpenBar.com.

This site… it’s so freaking cool… words fail us. It’s a website and mailing list.
A website and mailing list that tells busy brand builders like us where all the free drinks in town are. And not just our town. Other towns, too.  

It tells us.
Where.
The Free. Drinks. Are.

We raise our Goblet of Rock in tribute.

"Needless to say, the beast was stunned.

Whip-crack went his Whoopy tail,

And the beast was done.

He asked us: ‘(snort) Be you angels?’

And we said, ‘Nay. We are but men.’

Rock!"

If you’ve ever wondered why you often start your week reading less-than-compelling information about this study or that over your corn flakes, Jack Shafer at Slate has the answer. Reporters don’t “do” weekends – unless you count a couple of sculling sessions at the local watering hole.

It seems a few press agents will “pre-release” information that’s set to “officially” release the following Monday to selected reporters on Friday so they don’t have to go out and do any actual reporting on Saturday and Sunday.

This is why, though scandal after scandal has rocked the executive branch lately and 3,400 American service people have died in Iraq, the story that assaulted readers from all sides yesterday had to do with the prevelance of people shopping for clothing online.

Enjoy your new underwear!

A Chicago law firm calls out the painful truth with this advertisement claiming, “Life’s short. Get a divorce.”

The city is outraged. Billboards are torn down. Reputations are dirtied. Children weep and parents everywhere shake their fists violently, praying for retribution.

And while the sign only lasted one week, business for Fetman Garland skyrockets.

Talk about some good, wholesome family values.

I would sit here and say I’m offended too, unfortunately, I’m too busy wishing I had my own law firm and that we had thought of this idea first.