May. 17th, 2007

PR Gone Wild!

Talk about a media frenzy – ‘Paris Hilton’ and ‘jail’– two words that have sent the press through the roof.

Has PR gone wild or something?

Judge for yourself – here are some of the facts:

CNN (Nancy Grace Show) replaying the coverage of her trial like it was OJ Simpson’s murder case.

– Google searches turning up more than 5,000 media hits with the magic words – ‘Paris Hilton’ and ‘Jail’.

– MySpace pages like Rescue Paris dedicated to supporting the superstar.

Can this desperate PR crusade keep Paris out of the slammer?  This is where the power of PR comes into play – according to The Associated Press article:

“Paris is distraught and traumatized as a consequence of the findings at the May 4 hearing … and her fear of incarceration."

It might take more than making tear jerking petitions with statements like “Paris provides beauty and excitement to our otherwise mundane lives,” and dressing in conservative courthouse couture to keep her from living the life behind bars.

It seems the best PR move might be to take the ‘when life hands you lemons, make lemonade’ kinda approach and turn Paris’s Jail sentence into the next season of the Simple Life: “Paris & Nicole: I Know What You Did in the Slammer” (I think Nicole has a few charges she can do some time for as well).

Talk about a great media opportunity… Now, that’s PR folks!

Post a Comment