We're a big fan of the experiential.
Y'know when marketers get their hands dirty and actually mix it up with their customers.
So here's a shout out to someone who's doing it oh, so right. Stand up the great folks at "Outstanding in the Field".
We attended one of their slow food events at an abalaone farm on the bluffs just north of Cayucos, CA (yeah, we had never heard of it either). Click through for photos and witness some more slow food goodness. And yes, food really does taste better in the open air.
Check out the event's vintner, Terry Hoag's winery while you are at it.
Rumor has it that OITF also does events in sea caves. We are so signed up for that.
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