The good people at the Reno-Sparks Convention and Visitors Authority recently gave us the task of developing a new marketing initiative for the Reno Tahoe region.
And we are smitten.
It's the sublimely unspoiled, supremely authentic, ridiculously cool getaway we always wanted but thought we could never have, much like the unicorn we never got for our birthday.
Part of us (a big part) wants to keep this goodness to ourselves, but where is the fun in that?
*Mortar does not condone hitchhiking. Usually.