|
April 17th, 2013
Dove to Women: You’re More Beautiful Than You Think.Okay, by now we’ve all had this message beaten into our brains: A lot of women have self-image issues. But the folks at Ogilvy Brazil finally figured out a brilliant way to prove it: Hire a criminal sketch artist to first draw women as they describe themselves, then as other women describe them. The differences are astounding.
April 16th, 2013
On Character. And Weasels.Dear Mainstream Media, We can’t believe we have to tell you this, it appears we do. Face. Palm. April 8th, 2013
Convercent Rescues Industry from Snake Pit of Mediocrity.Hey, boys and girls! Who wants to talk about the exciting world of compliance?? WHOO HOO!!!!!!!! Now don’t fight; you’ll all get to pick a topic. There’s corporate governance, policy management, incident reporting…so many goodies to choose from! Alright, seriously, though. No one gets excited to hear about compliance. Why? Because the GRC industry has done a commendable job of making itself feel as horrifically staid and unexciting as possible. And while the work companies do in this space certainly requires a level of formality, the solutions they offer and the way they talk about them don’t. March 22nd, 2013
Unexpected Solar Eclipse? Or Eat24 and Snoop Lion’s Giant, Billowing Cloud Of Awesome?What’s going on? Is this a giant, unexpected solar eclipse? Were the Mayans right after all? Oh. No. Wait. It’s just Eat24’s giant cojones, blocking out the sun. Taking the D.I.Y. ethos to new heights, they just decided to show up at SXSW with a giant bag of weed and a camera and oh, hey, is that Snoop Lion? Yes. Yes it is.
Snoop gets familiar with the Eat24 App. And guess who is now the Official Sponsor of Snoop’s (quite likely prodigious) Munchies? It’s perhaps the greatest product demonstration since the old Master Lock ad from the 1970’s. Well done. March 15th, 2013
Saving Limbs Through Science? There’s an App for That.Sometimes, and only sometimes, we think it’d be nice to clone people. Take, for example, Avinger CEO Dr. John B. Simpson. He invented a revolutionary tool called Ocelot that’s able to cut through plaque in patients with peripheral artery disease, which prevents doctors from having to amputate patients’ legs. Thanks to Doc Simpson, our client Avinger has saved 7,900 limbs and counting. Like Manfred Selenschik’s. He lives in Muenster, Germany, and can now walk pain-free.
Click to hear Manfred’s story.
Ocelot relies on a real-time intravascular imaging technology called Optical Coherence Tomography. Basically, it uses a camera as thin as a strand of hair to give doctors a direct view inside the artery they’re working on. If you’re feeling horribly confused, imagine being the doctor who’s about to use this thing. As you might guess, learning to use Ocelot is a tad bit trickier than tying Velcro shoes. In the past, Dr. Simpson would be present at every operation to ensure it went smoothly. Now if we could clone the man, we would in a heartbeat. (We would also clone Jon Hamm a couple times.) But these days, an app seems to fix everything. So we built one. The iPad app, called Avinger Beam, is a series of tutorials that teach you how to interpret OCT images. Which is basically a giant video game and makes us feel like we’re submarine captains in WWI. Captains fighting arterial plaque, of course. Beam shows you how to identify where the plaque is; then you get quizzed and it tells you if you’re right. (Or wrong, hopeless slackers. You are so not getting recess today.) The interface is Avinger-slick, black, bold, and extremely easy to navigate. Not bad, eh? In the meantime, we’ll work on 3D printing Dr. Simpson.
|
|
