Okay, by now we’ve all had this message beaten into our brains: A lot of women have self-image issues. But the folks at Ogilvy Brazil finally figured out a brilliant way to prove it: Hire a criminal sketch artist to first draw women as they describe themselves, then as other women describe them. The differences are astounding.
All we can say is, damn. (Also, how the $#!@ do sketch artists do that?) Watch the video to see how it all went down, and hear how the women describe themselves, and each other. It’s pretty eye-opening.
Since Dove launched the Real Beauty campaign back in 2004, some efforts have been more lauded than others. But this is one of the most wonderfully creative interpretations we’ve seen. Cheers to Dove for making a brave brand promise, sticking to it, and still finding ways to surprise us after all these years.
What would your sketches look like?