Brilliant, simple cobranding. Take two superpower brands that embody "fun and magic" and combine… "Wonder-Twin powers, activate! Form of a Tinkerbell Croc in lime green and pink! Shape of a Captain Jack Sparrow Croc in black and maroon!"
Crocs Press Release: "The Disney by CROCS line, which is targeted towards children and
adults, will debut with special-edition Mickey Mouse die-cut Adult
Beach and Kid’s Cayman models. These styles will be available in a
broad range of two-toned color pallets including Mickey’s signature
black and red. Other models include an array of unique designs
emphasizing the distinctive personalities of Disney’s characters
including Mickey and Friends, Winnie the Pooh and Friends, Disney
Princess, Disney Fairies, as well as Pirates of the Caribbean and
Disney*Pixar’s Toy Story and Cars."
I know my 4 year old daughter would be THRILLED to don a pair of Disney Princess Crocs!
If you are interested in reading more on Crocs, here are a couple great stories from Business 2.0 featured on CNN Money:
How a stay-at-home mom sold Crocs a $10 million idea.
(about Jibbitz, the charms you see all the "cool kids" wearing on their Crocs.
By the way, did you know that in Israel, one in six people owns a pair of Crocs?