Several blogs covered our new campaign for San Francisco’s St Mary’s Medical Center. Check them out:

St Mary’s Center Ad: A humorous approach to healthcare.
"…Of course, this ad campaign has humorously treated a very sensitive
aspect of human life and it could be dubbed as a path-breaking
advertisement in healthcare advertising.

MortarSF uses light hearted approach to healthcare advertising. Adland was the first to pick up the post. Their readers commented:

Come onnnnn. Not to be nasty, but the famous last words idea has been done a bazillion times. No, wait – quadrillion. – Plywood.

Well I like it. It feels fresh in this category and loads better than the last tagline I heard for an a & e clinic "Treat every illness like an emergency". I reckon consumers would appreciate this light-hearted approach. –  Genau

See also St. Mary’s Medical Center unveils "QuickCare ER",  Adhurl and MarketingBlurb picked up the release.