Mar. 21st, 2008

Mortar Wins 4 SF Addys, loses remaining sense of shame.

Imagine going to a party, but you get there late, and everyone is already wasted. You’re unfortunately sober, which is bad enough – but then some jerk gets the bright idea to put on a powerpoint presentation, and everyone proceeds to sit around it, yelling at every single slide. For two hours. And the presentation is intermittently interrupted by video clips of a bearded man in plaid raving about the Gold Rush.

That was the Addys last night. Sophie and I got suckered into going as Mortar’s sole representatives. You can’t see it right now, but I’m shaking my fist at Tim and Hugh.

On the bright side Mortar won four Addys! WOOOOOOO!!!!! YEAH!!!! IIIII"M DRUUUNK!!!!!!  (Sorry I didn’t get to yell at the presentation because I wasn’t drunk enough, so I wanted to make up for it here.)

And also there were teeny tiny lemon custard pies with blueberries on them and they were yummy.

Thank you SF Ad Club, for a valiant effort at throwing a classy ad party against all odds, and of course for our awards.

I love you guys.

And the awards go to… (insert drum roll here):

Silver: 48 Pages of Potential (a snazzy notebook we made as a holiday send-out), for Advertising Industry Self-Promotion!
Silver: St. Mary’s "Famous Last Words", for MultiMedia Campaign!
Bronze: 48 Pages of Potential, for Cinema Advertising Movie Trailers! (Wah – ?)
Silver: Playa Viva, for Consumer HTML websites!

Thank you! Thank you. We deserve every one of them. I said every one of them.  (Shut up Sophie!)


  • Apr. 3rd, 2008

    Congratulations, kiddo. As my mom always used to say to me, “I knew you could do it!” (Unfortunately, it usually wasn’t something I wanted to do.)

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