Apr. 25th, 2007

Have you turned ‘Green’?

I cannot count how many times I see the word "green" in the media.

Green this. Green that. Green homes, green food, green cooking, green campaigns.

This environmentally conscious topic is a classic example of the power of PR and its ability to initiate and control an entire trend – turning everything (businesses) and everyone (consumers) green. The public relations and marketing industry is the biggest voice behind environmental awareness and is spreading the word any which way it can to reach all sorts of consumers.

Seriously, PR and advertising is the only industry that can take a serious topic like global warming, turn it around, add a twist and make it sexy. Voilà!





  • Apr. 28th, 2007

    Your observations are right on! It is a bombardment of the term. Which is good, for information and ‘turning green.’
    It is especially noticeable after Gore received accolades at the Oscars.
    Adrienne Zurub

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