eBay has Mooninites for $1,215.00.

What? You missed that two operatives for New York-based Interference Inc. are being prosecuted for executing a guerilla stunt for Adult Swim?

The campaign brought Boston to a stand still yesterday.

The neon systems featured exposed wires and batteries — sparking what was tantamount to the biggest bomb scare since 9/11.  CNN reports:

"Peter Berdovsky and Sean Stevens were released on $2,500 bail, said Mike Rich, their attorney. The next pretrial hearing is scheduled for March 7. Both men were cooperative with authorities, and neither has a previous criminal record in Massachusetts, Grossman said.

At a news conference after the hearing, Stevens and Berdovsky stepped to the microphones and said they were taking questions only about 1970s hairstyles.

When a reporter accused them of not taking the situation seriously, Stevens responded, "We’re taking it very seriously." Asked another question about the case, Stevens reiterated they were answering questions only about hair and accused the reporter of not taking him and Berdovsky seriously.

Reporters did not relent and as they continued, Berdovsky disregarded their queries, saying, "That’s not a hair question. I’m sorry."

Um. No. We’re not making this up. See full article here.

Hey Julie, looks like there will be an opening at Turner very soon….

Pushing one-to-one marketing to yet another level, innovative marketer Mini has launched a series of talking billboards.

The billboards identify Minis via  a coded radio signal embedded in the car’s key fob.

"As drivers approach, a
customized message flashes on the billboard. "Hi Jackie! Don’t crash
the car." comments Church of the Customer Blog.

"The messages are personal, based on questionnaires that owners filled out: “Mary, moving at the speed of justice,” if Mary is a lawyer, or “Mike, the special of the day is speed,” if Mike is a chef….

Continue reading →

Am I the only person who didn’t realize the  ElfYourself promotion was designed to promote OfficeMax as a gifting destination.

Um. That’s a long freaking road to hoe.

What kind of person gives office supplies for Xmas?

Still, reports abound ElfYourself was a huge hit with traffic peaking at 11 people a second.

And there I was thinking the whole point was to make us feel good about OfficeMax. Apparently, that is no longer a viable marketing goal.

Read more about  Elf’s success on Ad Age here. Oh and see the thing itself here.

Marvel as these guys demonstrate their blender by blending oh, magnets. And golf clubs. Dancing princesses.  Light blubs (see the friction generating electricity).

Blending veggies is for woosies. Seriously. This is freaking cool. Tom Dickson is my new hero.

Thanks for the post Chris!