Am I the only person who didn’t realize the ElfYourself promotion was designed to promote OfficeMax as a gifting destination.
Um. That’s a long freaking road to hoe.
What kind of person gives office supplies for Xmas?
Still, reports abound ElfYourself was a huge hit with traffic peaking at 11 people a second.
And there I was thinking the whole point was to make us feel good about OfficeMax. Apparently, that is no longer a viable marketing goal.
Read more about Elf’s success on Ad Age here. Oh and see the thing itself here.
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