We don’t really make it a habit to post about competitor’s websites here, but nonetheless we thought the enjoyment of this site would be worthwhile for one and all. And who knows, maybe you’re over the whole strategic deliverables thing and really itching for some intensive prayer to improve your brand in the eyes of the Lord. In which case, we’re probably not right for you anyway. I’m pretty sure our PR team doesn’t even have His contact info.

www.christvertising.com

Thanks to Tim Nudd at AdFreak.

We have a special place in our hearts for bartenders, and not just because they get us drunk. See, there is absolutely no better training ground for that business we call "ad" than the service industry.

People who don’t know what they want? Check.
Insane hours? Check.
Bizarre mating rituals? Check.

If you’ve ever worked painstakingly on a menu, only to have a customer order filet mignon, well done, with ketchup, you’re a planner.

If you’ve ever waited tables and had a customer order a filet mignon, well done, with ketchup, you’re an account executive.

If you’ve ever worked the line and had a server hand you an order for filet mignon, well done, with ketchup, you’re a creative.

If you’ve ever had to separate a server and a cook about to come to blows over whether or not to serve the customer filet mignon, well done, with ketchup, you’re a traffic manager.

Check out Mortar’s Minister of Mixology, Mike Hicks of OtisSF in the San Francisco Examiner.

Are there any cocktails out there that annoy you? Cosmos. There are so many better things you can do.

How many Cosmos do you make in a given week? I make a lot.”

"There are so many better things you can do."

We’ll have what he’s having.

Bacon Cups are burning up teh internetz this morning.
Since this is, ostensibly, a blog about branding and stuff we should probably write something pithy about how/why certain ideas take on a powerful life of their own and rocket around the collective cyberconsciousness.

But we’d rather just bask in the bacony goodness.

Thanks to our peeps at Yes But No But Yes for the delicious tip. 

Did you kids watch the Oscars? Man, that was a lighthearted romp, eh? Frankly, all this doom-and-gloom puts us in mind of a post-apocalyptic hellscape, where survival depends on your cunning, your ruthlessness…and your hoopty.
Or maybe we were just stuck in traffic. Whatever.
Check out Jalolpnik’s lineup of  the Ten Best Post-Apocalyptic  Survival Vehicles. They’re all pretty cool, but Mortarblog has a soft spot for the classics – the EM50 pictured above still rules the wasteland.

Thanks for the post-apocalyptic trip-tip, Boing-Boing!