Category: Media commentary
September 8th, 2008

Candidates As Brands

Michal Ann Strahilevitz, a chaired professor of marketing at Golden
Gate University
, shares her expert opinion with the San Francisco
Chronicle
on this year’s presidential election:

Mccainpalinbutton_3
"Republicans remain a team with marketing savvy," agreed Golden Gate University’s Michal Ann Strahilevitz, a marketing expert. "They needed to rebrand – and rebrand they did," reshaping a new pitch and a new product in St. Paul.

For the complete article visit: GOP resurging as party of mavericks

August 6th, 2008

If only she was 35. Wait – no, that would be bad. People might vote for her.

Feminists the world over will simultaneously cringe and hope when they discover the latest blonde chick in the presidential race: Paris Hilton. (Hey, if Hillary could win them over, Paris could, too.)
If you haven’t seen John McCain’s "celebrity" ad attacking Obama for – yeah, that’s right – being popular, then go YouTube it now. Then come back and watch this rebuttal by none other than Paris Hilton herself:

See more funny videos at Funny or Die

On second thought, she couldn’t possibly be worse than what we’ve got now. I would be sorely tempted to scribble in the little bubble next to her name if she were on the ballot – just to see what happens. Hehehehee.

Thanks to, uh, almost every single RSS feed I subscribe to:  the nation, yesbutnobutyes, bbc news, wired science blog, and… I’m sure there was another one. But I can’t find it anymore. Oh, well.

May 30th, 2008

Topless mermaid spreads tail fins to sell addictive substance – surprisingly few people offended.

Thanks to their company policy of ruthlessly buying out locally-owned coffee shops the world over, (RIP Caffe Espresso, 1993-2008,) Starbucks has a logo that everyone except, maybe, these guys, recognizes. So when they switched it up on us for a promotion, someone was bound to eventually make a comment of some kind, no matter what it was.

Of course it turned out to be the original Pike Place logo, slightly retouched to cover up the mermaid’s nipples. She was probably getting cold anyway. Despite Starbucks’ best efforts at modesty, some consumers couldn’t keep their perverted minds away from the fact that not only is she topless, but she seems to be holding her slimy tail fins wide open for whoever comes swimming by.

I actually thought I was the only pervert to notice… but as it turns out, a Christian group in San Diego called The Resistance (jerks. I wanted to use that one for something,) have also been unable to avert their gaze, and are causing a frothy stir in Starbucks’ new coffee promotion.

Not to defend Starbucks for anything, but after reading several articles mentioning The Resistance and their vendetta against a logo supposedly based on traditional Norse imagery, I went ahead and looked them up.  They have one of the worst websites I’ve ever seen in my life, and for all intents and purposes, seem to be no more than a thinly-veiled publicity scheme started by one guy to sell his book. I’m not even going to bother linking it… it’s so terrible. But I guess I have to give the dude some credit for managing to get his crappy book publicized by major news sources all over the world.

So excluding "The Resistance", I think the promotional logo seems to have gone over swimmingly. I prefer it.

Here’s some boobies:

Starbuckslogopre1987

Thanks BBC News, AdRants, and probably a couple other people I forgot.

May 28th, 2008

In memoriam: Dunkin’ Donuts loses ad to fear of fear of terrorism.

That was not a typo. A recent Dunkin’ Donuts ad featuring Rachael Ray in a scarf that vaguely resembles a keffiyeh was pulled this week. Wacko – I mean – "conservative" commentators were criticizing the donut chain for… uh… somehow promoting terrorism.
I have three words:

W.      T.     F.

Dunkin052808

Check out the article in adage.

February 1st, 2008

The Coveted Thunderlips Endorsement

31hulkhogan

Interesting developments on the endorsement front.
In the same 24-hour stretch, Barack Obama supporter George Clooney tells CNN he won’t stump for the Illinois senator because, as a celebrity, "sometimes you hurt the person you’re trying to support."

This makes sense.

Meanwhile, Hulk Hogan endorses Obama on Jimmy Kimmel.

This also makes sense.

It breaks down like this:

If Clooney starts tooting his horn, it’s "Hollywood versus the Heartland." (That’s bad.)

If, on the other hand, The Hulkster flexes his electoral pectorals, it’s Hollywood versus the Heartland…in a Steel Cage First Blood Texas Deathmatch! (That’s entertainment!)

We just wonder if this endorsement will affect the candidate’s position…ON GUN CONTROL, BROTHER!


Now if we can just get Hillary’s people talking to Rowdy Roddy Piper