Sep. 8th, 2008

Candidates As Brands

Michal Ann Strahilevitz, a chaired professor of marketing at Golden
Gate University
, shares her expert opinion with the San Francisco
on this year’s presidential election:

"Republicans remain a team with marketing savvy," agreed Golden Gate University’s Michal Ann Strahilevitz, a marketing expert. "They needed to rebrand – and rebrand they did," reshaping a new pitch and a new product in St. Paul.

For the complete article visit: GOP resurging as party of mavericks


Post a Comment