Category: Great Advertising
March 19th, 2010

Suddenly, We Want To Twirl. Maybe In Slow-Motion.

So, why is this Kotex spot notable?
Because it's funny? Well, yes. Of course. This is the Mortarblog. But that's not the biggest reason. This spot is notable because it doesn't treat its audience like idiots. Forgetting for a moment how sad is it that Not Being Treated Like An Idiot is frickin' miraculous, let us say this: if your competitors are all doing one thing, consider doing the other. Especially if "the other" involves being honest with yourself, and with your audience. You'll know you're doing it right when you get this weird feeling of exhilaration. It comes from trusting your audience. It comes from having nothing to hide. It comes from being proud to make or sell or do whatever it is you make or sell or do. You'll be amazed at what you get in return. Well done, Kotex.

Via The Dog And Pony Show.

March 9th, 2010

How Gold Happens.

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"The Wilmer Shields Rich Awards Program for Excellence In Communications recognizes and encourages excellence in communications by foundations and corporate giving programs."

Looks like they recognized excellence when they saw Marin Community Foundation's shiny new Mortar-built website, since they gave it a Gold Award. Are we surprised? Not really. Good clients = good work = good results. Are we happy? Deliriously. But then, we're always kinda delirious.

March 5th, 2010

Tune In, Turn On, Pass The Syrup.

There are no words.

Via Boing-Boing.

March 3rd, 2010

Bow. Wow.

We don't know what a Phantom camera is, but we want one. We also have a strange craving for dry dog food. Very nicely done.

February 21st, 2010

Calling all very talented (and budding) Communications Planners and Interns

It’s not every day you get to reinvent the wheel. But here’s a shot. 

Readers of this blog should know we’re dedicated
to shaping conversations between people and brands—out on the big,
brave, slightly bewildering new frontier where social media, PR and
digital/traditional marketing converge. We’re definitely not afraid to
experiment (or to make mistakes along the way).

But that’s tempered by
a grown up, buttoned down (well, sorta) approach to running our
business.

The most important thing? Our business models begins and ends with communications planning (our own special blend of account planning).

So we’re looking for someone who’s part entrepreneur. Part
evangelist. A little quantitative. Supremely intuitive. And every inch a change agent.

You’ll be at the rich, gooey center of an integrated team that
includes account strategists, creatives, media consultants, and PR
specialists.

To qualify you’ll need at least 1-2+ years of relevant planning/market research experience, including
demonstrated expertise in strategic analysis, market segmentation and
consumer research.

Plus, you’ll need to be able to (behold the bulleted list):

  • Provide leadership on brand initiatives
  • Drive big ideas across multiple channels/platforms
  • Experiment with/be inspired by social media
  • Integrate new cultural trends and research tools
  • Translate findings into clear, actionable strategies
  • Write compelling positioning documents and briefs
  • Envelop clients and consumers in your god/godess-like aura

Part-timers are strongly encouraged to apply–we’re particularly keen
to hear from experienced practitioners who are itching to get back in the
game (you know who you are).

Oh, and you’ll need a sense of humor. Or, at the very least, be able to laugh in the face of intense pressure.

And be able to laugh at yourself. And us. Definitely. Too much to ask?
You tell us.

Send a resume and brief email to: subject “Jnr. Planner”
at thatsme@mortaragency.com.