Category: Deep Thoughts
May 7th, 2007

Baby Bloggers?

Baby_computerYet again, another MSM story about the blogosphere and it’s growing influence over politics repeats the canard that the blogosphere is populated by children tapping away in their PJs. From the Chicago Sun-Times via DailyKos:

But Sree Sreenivasan, new media professor at the Columbia University Graduate School of Journalism, says the effectiveness of Web sites and blogs as political tools may only go so far: “It’s still a small percentage of people using these technologies.”

Most are young and what Sreenivasan terms “early adaptors.” And, as he concludes, the impact of young voters “is notoriously hard to predict.” It was thought they were going to turn out in big numbers in 2004 but that didn’t happen.

In the end, who has time to blog? After reading four newspapers each day and my e-mails and doing my work, I’ve had it. Blogging remains a luxury for the young — or the bored.

Firedoglake quotes from the 2006 Blogads readership survey to beat back the bunkum:

The median political blog reader is a 43 year old man with an annual family income of $80,000. He reads 6 blogs a day for 10 hours a week. 39% have post-graduate degrees. 70% have contributed to a campaign.

Mr. Sreenivasan is a new media professor? What kind of “new” media? Telegraph?

April 25th, 2007

Sanjaya, Spitzer and Sweetheart

Spitzsanjbert

We’re tempted to say that this signals some sort of awful decline in our civilization but, rather than focus on the negative, we’ll just say that we’re glad it’s not the Governator in this picture. From the Washington Post via Gawker. And, yes, the photo credit is THAT Valerie Bertinelli.

April 19th, 2007

Thank You, Ignorance. (Love, Irony.)

Nikeimus041707big_2

We don’t mean to keep picking on W+K. We actually think they do some of the best work in the industry. But this time, we can’t help ourselves. Irony…pulling…must resist…must fight…can’t!
We’ll make this quick: If you’re going to start your ad with the line “Thank you, ignorance,” you might want to proofread it. Can you find the typo? (Sorry the image is so small. The full-size version has mysteriously disappeared. Coincidence? Perhaps.)
Since we’re givers here at Mortar, we’re providing a link to Lynne Truss’ incredibly helpful Eats, Shoots & Leaves.  If the sweet sting of her punctuation discipline doesn’t cure you, nothing will.

April 19th, 2007

Love Your Underwear; Love Your Brand

Hott Undies

Underwear, Brand Loyalty? Think about it – is there any other piece of clothing that shows more brand loyalty than your underwear?

Today’s New York Times article "But What If You Get Hit By A Taxi?" clearly shows how the men’s underwear market is heating up.

It makes sense, in a society where we are constantly ambushed by all sorts of brands – do we ever stop to think about what kind of underwear we are wearing and why?  When I buy toothpaste I prefer Crest, when I buy coffee I want Starbucks and after reading the article "But What If You Get Hit By A Taxi?," I realize I like Hanky Panky. I never thought of my brand loyalty to Hanky Panky being quite like this.

The equation makes sense: Underwear = Brand Loyalty

Who knows – this might be the one area where we can escape some of the media’s influence and make a personal decision on our own. Nobody really knows what underwear makes us feel most comfortable, stylish and and confident (well, maybe Mortar360 can figure it out with their advanced consumer research techniques).

But, after all, underwear should be kept personal. Even though, I’ll let the cat out of the bag –  I am completely devoted 100% to Hanky Panky.

April 12th, 2007

Weiden shoots on the web. And misses.

wk.com

Why don’t the top agencies, like Nike’s much-lauded Weiden & Kennedy, get the Web. Why?