We don’t mean to keep picking on W+K. We actually think they do some of the best work in the industry. But this time, we can’t help ourselves. Irony…pulling…must resist…must fight…can’t!
We’ll make this quick: If you’re going to start your ad with the line “Thank you, ignorance,” you might want to proofread it. Can you find the typo? (Sorry the image is so small. The full-size version has mysteriously disappeared. Coincidence? Perhaps.)
Since we’re givers here at Mortar, we’re providing a link to Lynne Truss’ incredibly helpful Eats, Shoots & Leaves. If the sweet sting of her punctuation discipline doesn’t cure you, nothing will.