Category: Deep Thoughts
October 30th, 2007

Trick or 5 Billion Treats

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The NRF 2007 Halloween Consumer Intentions and Actions Survey,
conducted by BIGresearch, found that consumers are expected to spend
$5.07 billion this Halloween, up from $4.96 billion last year and only
$3.29 billion two years ago.

A whopping (mmmm, malt balls) $1.57 billion will be spent on candy.

Halloween continues as one of the biggest decorating holidays of the year, second only to Christmas.  Who doesn’t love fake tombstones and fog machines.

That’s a LOT of Sexy Freddy Kruger costumes, bite-size Snickers and fake cobwebs.

Thanks to About.com for the numbers.

Posted by MortarMark in Deep Thoughts
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October 10th, 2007

The Mortar Lunch Quiz

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At Mortar, we’re all about accountability.

We keep meticulous records of our time, so when clients ask
"What are you people doing all day?" we don’t answer "Um, er, ahhh, yes. Right. Have you lost weight?"

In fact, our records are so meticulous, we even write down what we do on our lunch hour.
Try to match the comment with your favorite Mortar employee:

"I had a falafel sandwich. With bacon!"

"I went to Briazz today. I used to work there. It was awkward."

"I bought pants on my lunch break today."

"I bought Sophie lunch today."

"don’t eat at Ming’s on mission st, their chow mein tastes like soap and the orange chicken doesn’t taste like chicken…"

"exposed Thea to the wonders of del taco"

"got ignored at bistro, then got gypped at Lee’s on my BLT;  barely got any bacon."

Winner gets lunch, courtesy of the Mark Williams Foundation For A Better Life.

Not valid in the continental United States or Northern Queensland.

Posted by MortarMark in Deep Thoughts
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October 3rd, 2007

If We Told You What’s in It, It Wouldn’t Be a Secret

Mortar got a shout out in the Golden Gate University (GGU) "State of the School" address by GGU President Dan Angel last week.

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BTW – we’re not sure what’s in the "Secret Sauce," but rest assured GGU is not becoming a culinary school.

Posted by MortarMark in Deep Thoughts
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October 3rd, 2007

The un-official vodka of Mortar360

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Vodka360 is green… Mortar helps lots of green companies get a clear view of where their brands are, where they could be, and help them get where they needs to go.

It has 360 in its name… our patented brand process has 360 in its name.

Ergo… Vodka360 should be the Mortar booze of choice!

Posted by MortarMark in Deep Thoughts
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September 25th, 2007

Mortar’s Global Business Development Strategy Revealed!

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As the world gets flatter, boundaries between countries and cultures continue to fall. Still, certain truisms remain constant the world over. It doesn’t matter whether a client is in Beijing or Boise – when they’re considering creative, always remember to say: "The color and design goes well your shape."

No matter how tempting it is to say "Just take it and leave me alone."

Thanks as always to Boing-Boing. (When we think of the super quality, the price is quite reasonable.)

Posted by MortarMark in Deep Thoughts
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