Oct. 30th, 2007

Trick or 5 Billion Treats

The NRF 2007 Halloween Consumer Intentions and Actions Survey,
conducted by BIGresearch, found that consumers are expected to spend
$5.07 billion this Halloween, up from $4.96 billion last year and only
$3.29 billion two years ago.

A whopping (mmmm, malt balls) $1.57 billion will be spent on candy.

Halloween continues as one of the biggest decorating holidays of the year, second only to Christmas.  Who doesn’t love fake tombstones and fog machines.

That’s a LOT of Sexy Freddy Kruger costumes, bite-size Snickers and fake cobwebs.

Thanks to About.com for the numbers.

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