At the Mortar we love plumbing the depths of experiences among our clients and offering spokespeople as expert sources. There are, however, occasions when we would counsel against such a program.
Example numero uno below:
Former FEMA Director and Director of Corporate Strategy for Cotton Companies Michael D. Brown Available for Interviews Regarding California Wild Fires
NEW YORK, Oct. 23 /PRNewswire-USNewswire/ — Michael D. Brown, Former FEMA Director and Current Director of Cotton Companies, one of the leading disaster preparedness and restoration organizations in the nation, is available for comment regarding the wild fires that are devastating Southern California.
Currently, the brush fires are affecting hundreds of local businesses and have forced more than 500,000 people out of their homes. Of these 500,000 people, an estimated 10,000 of them have taken shelter at the local NFL stadium, Qualcomm, vaguely reminiscent of circumstances of Hurricane Katrina evacuees two years ago.
“The agency has learned some hard lessons regarding the handling of mass evacuations especially in regard to the bureaucratic red tape that is involved in such a process,” said Mr. Brown. “This is a tragic time for many of the people of California, and Cotton Companies is working to ensure that normalcy is restored and that businesses and organizations are back up and running as soon as possible.”
Cotton has already deployed a team to San Diego to prepare recovery efforts and has a Community Assessment Team in full force.
Mr. Brown can speak to the turmoil being caused by the California wild fires as well as to some of the new processes in disaster relief efforts that will help to restore California communities. He can offer advice to residents and businesses on proper relief and recovery efforts and provide suggestions for future disaster preparedness.
Since its inception in 1996, Cotton Companies, the nation’s leading provider of disaster recovery services, has been coming to the aid of businesses and communities coast to coast with its ability to react, take charge, mobilize and execute on the spot crisis management. Cotton has responded to such high-alert disasters as Hurricane Katrina and the tragedy of 9/11 in New York City.
Hat tip to Americablog.