Let’s talk about that journey called life for a minute. Because it sure is a winding one, with twists and turns, speed bumps and open roads. There are smiles and tears and heartbreak and joy. But above all, there’s excitement.

Who doesn’t want that journey to mean something?

So, when you enter Golden Gate University, of course you bring it all. And with your peers you become part of a community filled with energy. The first day can be the hardest day, but it’s your day. Flip the switch. And turn your “One Day” into “Day One”.

As an agency we’re always excited to see a request for proposal darken our inboxes.

Some of them are even well written, informative, and give you an idea of how well-suited your services might be to the sender’s needs.

So imagine the honor we felt to receive 102 pages of fun today from the City of San Francisco. All for us? #Blessed

Oh, what’s that? You’ve CC’d 20 other of the city’s finest agencies as well… #MixedFeelings

It was our turn to host the local agency mixer, Kegs with Legs, last night. So we rolled in a food truck, swapped out our front desk for a bouncer with a thingy in his ear, and told HR to act as blind as humanly possible.

The bass dropped and the rest is history.

It was back to business as usual this morning. Except with that vague fragrance of a fraternity floor on a Sunday morning, and a slightly less vague memory of monkeys getting intimate in the photo booth (there’s evidence, unfortunately).

Big thanks to Ad 2 SF and the Egotist for facilitating inter-agency co-operation through the mass consumption of beer!

Also, thanks to Sean Cope Photography for taking one for the team and documenting the monkey business.

Take a jaunt around the Exploratorium at Pier 15 for a head-to-toe experience that will have your senses jolted in a truly unique (and legal) way. The Exploratorium is San Francisco’s museum of science, art and human perception; the quintessential place that illustrates our city’s commitment to innovation. It serves children and adults—and everyone in between.

The Exploratorium came to us wanting a big idea for their Spring-Summer 2015 campaign to remind people—both locals and tourists—that to truly get to know San Francisco, the Exploratorium is THE place to start. People flock to this great city because it’s a world-renowned focal point for everything that’s cool, quirky and truly unique. And the Exploratorium is San Francisco’s epicenter for all that and then some.

We learned that the majority of people visiting San Francisco (and locals) don’t have a trip to the Exploratorium on their must-do list. We set out to change that by creating a campaign called “Your Epicenter for Amazing.” The campaign utilizes four words to end the sentence “Your Epicenter for…” including: amazing, quirky, curiositivity and what the…? — all a nod to the inquisitive-fueling exhibits.

If you’re roaming San Francisco streets today, you can’t miss the outdoor campaign—it’s literally everywhere. We’ve wrapped MUNI light rail trains and double decker Hop On Hop Off tour buses. The city is blanketed with ads on news racks and transit shelters, as well as landmark kiosks. As you travel into the city, you’ll even find the campaign in both East Bay and San Francisco BART stations. If you find yourself downtown and near the water, you might run into our work on the backs of pedicabs shuttling tourists up and down the Embarcadero.

With 600+ hands-on exhibits, we wanted to highlight that the Exploratorium is San Francisco’s focal point for interactivity… and everyone’s epicenter for amazing. We sought to “shake up your plans” in the coolest way possible.