Take a jaunt around the Exploratorium at Pier 15 for a head-to-toe experience that will have your senses jolted in a truly unique (and legal) way. The Exploratorium is San Francisco’s museum of science, art and human perception; the quintessential place that illustrates our city’s commitment to innovation. It serves children and adults—and everyone in between.
The Exploratorium came to us wanting a big idea for their Spring-Summer 2015 campaign to remind people—both locals and tourists—that to truly get to know San Francisco, the Exploratorium is THE place to start. People flock to this great city because it’s a world-renowned focal point for everything that’s cool, quirky and truly unique. And the Exploratorium is San Francisco’s epicenter for all that and then some.
We learned that the majority of people visiting San Francisco (and locals) don’t have a trip to the Exploratorium on their must-do list. We set out to change that by creating a campaign called “Your Epicenter for Amazing.” The campaign utilizes four words to end the sentence “Your Epicenter for…” including: amazing, quirky, curiositivity and what the…? — all a nod to the inquisitive-fueling exhibits.
If you’re roaming San Francisco streets today, you can’t miss the outdoor campaign—it’s literally everywhere. We’ve wrapped MUNI light rail trains and double decker Hop On Hop Off tour buses. The city is blanketed with ads on news racks and transit shelters, as well as landmark kiosks. As you travel into the city, you’ll even find the campaign in both East Bay and San Francisco BART stations. If you find yourself downtown and near the water, you might run into our work on the backs of pedicabs shuttling tourists up and down the Embarcadero.
With 600+ hands-on exhibits, we wanted to highlight that the Exploratorium is San Francisco’s focal point for interactivity… and everyone’s epicenter for amazing. We sought to “shake up your plans” in the coolest way possible.