Author Archives: MortarMark
September 12th, 2008

The Campaign About Nothing, Part 2.

Here’s the long version of Crispin’s second spot for Microsoft. Funny, but a bit transparent: "We Don’t Have Anything To, You Know, Sell, But We’re Not Evil Anymore." But that’s just us.
Tell us what you think!

September 10th, 2008

Damn Fine Design

Nytchart

Those coastal elites at The New York Times have a pretty cool marketing-type graphic up this morning. Click the link, then roll over the graphic to see who spends how much on what.

HINT: One nation spends the most. On everything. U-S-A! U-S-A! U-S-A!

September 9th, 2008

Fresno 911

Sausage
"Does this look like the guy?"

Hot off the wires from the Associated Press,

Fresno
County authorities have arrested a man they say broke into the home of
two farmworkers, rubbed one with spices and whacked the other with a sausage before fleeing.

Fresno
County sheriff’s Lt. Ian Burrimond says 22-year-old Antonio Vasquez of
Fresno was found hiding in a nearby field wearing only a T-shirt, boxer
shorts and socks.

Burrimond said Vasquez was arrested after deputies found a wallet containing his ID at the ransacked house just east of Fresno.

The victims told deputies they awoke Saturday morning to the
stranger applying spices to one of them and striking the other with an
8-inch sausage.

Burrimond said money allegedly stolen in the burglary was recovered. The sausage was tossed away by the fleeing suspect and eaten by a dog.

Vasquez was charged with assault. And pepper.

We would also like the Fresno County Courts to know that we are so totally available for jury duty when that case comes up.

September 8th, 2008

Candidates As Brands

Michal Ann Strahilevitz, a chaired professor of marketing at Golden
Gate University
, shares her expert opinion with the San Francisco
Chronicle
on this year’s presidential election:

Mccainpalinbutton_3
"Republicans remain a team with marketing savvy," agreed Golden Gate University’s Michal Ann Strahilevitz, a marketing expert. "They needed to rebrand – and rebrand they did," reshaping a new pitch and a new product in St. Paul.

For the complete article visit: GOP resurging as party of mavericks

September 3rd, 2008

Instantly Update Twitter, Flickr, and Facebook with AirMe

Picture_3_2Announced alongside the opening of Apple’s App Store last month, AirMe is a free and easy-to-use downloadable photo sharing application. Instantly send photos to Facebook, Flickr, and Twitter. Just think…now all your friends can see just how fabulous you are in real time. All photos are auto-tagged with location, time, weather, and any user customized information. There is also an easy auto-post to Twitter, with optional location tagging.

Wired Blog Network called AirMe a great iPhone app for parents, and "so far…the best app I’ve found to snap pictures and automatically upload them to my Flickr stream."

PC World included AirMe in their Top 17 List as an "app you need right now," while MacWorld called AirMe a "cool upload utility."

Upcoming AirMe releases will include photo and video versions for Sony Ericsson and Nokia phones, and auto-links to Picasa, PhotoBucket and many other popular sites.

Check it out at www.airme.com