Author Archives: MortarMark
November 12th, 2008

Humm-Baby!

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MORTARBLOG: "We love a good pun around these parts, and this headline…"

READERS: "Shut up. You just wanted an excuse to talk about the Giants. What does this have to do with marketing, anyway?"

MORTARBLOG: "Well, um, see, um, it's a headline, and we write headlines, and um…"

READERS: "And, um, spare us. You're totally in the tank for the Giants. Just admit it."

MORTARBLOG: "No, really! It's a conversation about mass media and…"

READERS: (glowering incredulously) "Don't make us come up there."

MORTARBLOG. "Sorry."

READERS: "Grab some pine, meat."

P.S. Yay, Timmah!

P.P.S. Tommy Lasorda is the devil.

November 10th, 2008

Chicks Dig It.

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From The Department Of: "Damn, We Wish We'd Thought Of That," New Zealand chick-centric site Flossie.com pulls off a truly amazing feat of guerilla marketing. Presenting…the Man Vending Machine. Yes, it's exactly what it sounds like. Step right up, ladies, and choose from Mr. Classic, Mr. Romantic, Mr. Foreign, Mr. Rich, Mr. Action or best of all, Mr. Perfect. Press a button, and a real guy steps out of the machine. (Except in the case of "Mr. Perfect," who is, of course…a vibrator.) Click that link to get the details and watch the video. The men sold out in about a half-hour, and 200 Mr. Perfects "found loving new homes."
Brilliant, brilliant work. Kinda makes that "viral" email you were about to send out seem a little…limp, no?

November 5th, 2008

Good Morning, America.

Tolestoon

We are stunned.
We are amazed.
We are deeply, incredibly proud.

We are also hungover.
But enough about us. Have you ever seen a brand do a complete one-eighty faster than America's did last night?

Let's hear what the world – remember them, all those people who hated us yesterday? – has to say:

"Your victory has demonstrated that no person anywhere in the world
should not dare to dream of wanting to change the world for a better
place."

– Nelson Mandela, South Africa's first black president.

"This is the fall of the Berlin Wall times ten. America is rebecoming a
New World. … On this morning, we all want to be American so we can
take a bite of this dream unfolding before our eyes."


– Rama Yade,
France's black junior minister for human rights

"It's the beginning of a different era in the U.S. The United States is
a country to dream about, and for us black Brazilians, it is even
easier to do so now."
– Emmanuel Miranda, a 53-year-old police officer
in Rio de Janeiro, Brazil.

"No doubt that Obama will be better for the Americans and the whole
world, and being elected after the horrible policy of George Bush is
enough by itself. Whatever change he can bring to the world after this
catastrophic polices would be great."
– Hisham Abu Amer, 28, in the
West Bank town of Ramallah.

"Today, reality in America has superseded fantasy. … Americans have
struck a deadly blow to racism all over the world. Americans have
regained themselves and have regained the American dream. The picture
of the U.S. that was disfigured by the Republicans in the past eight
years fell from the wall today. The picture of the America we had in
our minds has taken its place."
– Prominent Saudi columnist Dawood
al-Shirian.

And our favorite:

"If it were possible for me to get to the United States on my bicycle,
I would." 

– Joseph Ochieng, a 36-year-old carpenter who celebrated in
Nairobi's Kibera shantytown, one of Africa's largest slums.

Before yesterday, the only way a lot of these folks would have waved an American flag is if it were on fire. But that was before yesterday.

For a pretty neat snapshot of national and world opinion on this thing, check out this gallery of headlines we put together for you. Naturally, The Onion takes the prize.

Quotes from the AP via The Daily Dish.

October 29th, 2008

If The Mortarblog Had Opening Credits.


LISA: “Dad, we did something very bad!”

HOMER: [eating pork rinds, frowns] “Did you wreck the car?”

BART: “No.”

HOMER: [frowns] “Did you raise the dead?”

LISA: “Yes.”

HOMER: [more frowns] “But the car’s okay?”

KIDS: “Uh-huh.”

HOMER: [relieved] “All right then.”

Is there anything better than Treehouse of Horror? How about this sneak preview from “How To Get Ahead In Dead-vertising,” from The Simpsons upcoming 19th annual? Happy early Halloween.

October 29th, 2008

KQED-TV features Girls Scouts ‘Launch into Technology’

KQED-TV featured Girl Scouts of Northern California teaming up with NASA Ames Research Center to showcase 'Launch into Technology.' It was an opportunity for Girl Scouts and non-Girl Scouts to explore NASA robotics, astrobiology and aeronautics.

'Launch into Technology' is part of Girl Scouts' Girl Go Tech initiative that promotes programs and education related to the fields of science and technology.

Watch and learn.