From The Department Of: "Damn, We Wish We'd Thought Of That," New Zealand chick-centric site Flossie.com pulls off a truly amazing feat of guerilla marketing. Presenting…the Man Vending Machine. Yes, it's exactly what it sounds like. Step right up, ladies, and choose from Mr. Classic, Mr. Romantic, Mr. Foreign, Mr. Rich, Mr. Action or best of all, Mr. Perfect. Press a button, and a real guy steps out of the machine. (Except in the case of "Mr. Perfect," who is, of course…a vibrator.) Click that link to get the details and watch the video. The men sold out in about a half-hour, and 200 Mr. Perfects "found loving new homes."
Brilliant, brilliant work. Kinda makes that "viral" email you were about to send out seem a little…limp, no?
Loved this idea! Though they could only interact directly with 200 or so women, I’m sure the story was told over and over (including this site and mine) to give Flossie thousands if not millions of ‘impressions’. It’s definitely a bit of a risky move, but when campaigns like this pay off, they pay off big.
http://thefutureofads.com/2008/10/12/flossie-uses-man-vending-machine-to-entice-women/
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