Okay, by now we’ve all had this message beaten into our brains: A lot of women have self-image issues. But the folks at Ogilvy Brazil finally figured out a brilliant way to prove it: Hire a criminal sketch artist to first draw women as they describe themselves, then as other women describe them. The differences are astounding.

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Dear Mainstream Media,

We can’t believe we have to tell you this, it appears we do.
When a disaster like the Boston Marathon bombing occurs, how you respond is a measure – the measure – of your character. From where we’re sitting, it appears that you have time to compile, review, edit and upload video from the scene, but you don’t have time to turn off the @&#^ing preroll commercials!? Seriously?

Face. Palm.

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Hey, boys and girls! Who wants to talk about the exciting world of compliance?? WHOO HOO!!!!!!!! Now don’t fight; you’ll all get to pick a topic. There’s corporate governance, policy management, incident reporting…so many goodies to choose from!

Alright, seriously, though. No one gets excited to hear about compliance. Why? Because the GRC industry has done a commendable job of making itself feel as horrifically staid and unexciting as possible. And while the work companies do in this space certainly requires a level of formality, the solutions they offer and the way they talk about them don’t.

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What’s going on? Is this a giant, unexpected solar eclipse? Were the Mayans right after all? Oh. No. Wait. It’s just Eat24’s giant cojones, blocking out the sun. Taking the D.I.Y. ethos to new heights, they just decided to show up at SXSW with a giant bag of weed and a camera and oh, hey, is that Snoop Lion? Yes. Yes it is.

Snoop gets familiar with the Eat24 App. And guess who is now the Official Sponsor of Snoop’s (quite likely prodigious) Munchies? It’s perhaps the greatest product demonstration since the old Master Lock ad from the 1970’s. Well done.