Author Archives: MortarMark
September 19th, 2007

It’s The Most Wonderful Time Of The Year!

Corsair_2

Avast!  Belay that headline!

Once again, me hearties:

"Yarrr! It Be The Most Wonderful Time Of The Year! International Talk Like A Pirate Day be three points off the starboard yardarm!"

Arrr. Now that be a headline, fair and true. 

September 18th, 2007

Kim Jung is Illin…

Amnesty_international_2

Click thru for more from Advertising Goodness.

September 14th, 2007

Product Placement That’s All, Like…Ka-KOW!

We’ve been wanting to post this for a while, but had to wait out the YouTube/Viacom sissyfight.

About 2/3rds the way through this scene from Adult Swim’s Frisky Dingo, we get a look at a really nice example of Product Placement 2.0 featuring the Scion tC.

  • Show the product? Check.
  • Talk about the product? Double-check.
  • Put the product in front of the right audience? Chiggidy-check.
  • Position the product as hero? Check-and-mate.

Your audience knows what product placement is.
They know when they’re being sold to. 
They also know when you interrupt their teevee time with smoke
somebody blew up the client’s ass at your Friday Marketing Meeting.

By acknowledging all this, and letting the audience in on the joke, Scion gets to sell hard without donning the Plaid Salesman’s Jacket Of Shame.

Their marketing agency, Rebel Industries, says:
"
Your customers want to talk about what they want to talk about, not what you want to talk about."

We couldn’t agree more.

Not treating the audience like idiots. It’s all, like…ka-kow!

September 13th, 2007

Shock Me, Amadeus!

Mozart_in_verona

Apparently, trash culture did not begin with Britney. 
Did you know Wolfgang Amadeus Mozart
once wrote a song called  Leck Mich Im Arsch
(Loose translation: "Lick My Ass." )
It’s true.

The lyrics:

Kiss my ass!
Let us be glad!
Grumbling is in vain!
Growling, droning is in vain,
is the true bane of life,
Droning is in vain,
Growling, droning is in vain, in vain!
Thus let us be cheerful and merry, be glad!

Solid advice, maestro.

 

The Mozart brand is probably safe, even if he doesn’t have Chris Crocker to defend his honor.

Danke schoen, (the new and improved) Boing-Boing!

September 10th, 2007

Britney kills “Britney” brand…

…little Sean Preston and Jaden James still alive as of 1:20 p.m. PDT September 10, 2007.

We’d love to post a clip of Britney Spears’ horrifying car wreck of a performance at last night’s VMAs but cryptkeeper cherished media overlord, Sumner Redstone, won’t play nice and share. There’s a link to the tranquilizer-sponsored *ahem* misstep below the pix.

Also, to remind us all of better days, here’s a screen shot of the “infamous” (Jeez, we wish this was as bad as it was going to get.) number with Madonna and Christina Aguilera from 2003.

Like a Virgin:
Press_vma03

Liked too many Valliums:
281x211

http://www.mtv.com/overdrive/?id=1568788&vid=173440