Jul. 11th, 2007

Are the English Really Better?

A look at British chocolate and how it relates to advertising at Mortar


Mortar’s very own Mark Williams, another version of the British “Smartie” is much like the iconic British candy bar company, Cadbury-Schweppes—a strong seller, specially formulated, rarefied and maybe even made from a “better batter.” 

The NY Times just compared British chocolate to our beloved American Hershey.  Next, they’ll be knocking down Mortar’s door for interview with our popular Brit – he may not know chocolate, but he sure knows advertising.

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