Wow, this is something you want to avoid at all costs.

See that big orange AT&T / Samsung ad? I mean, how could you miss it, really.
Most of the pages I go to on Wired.com has that flash ad that just shows up and covers a large section of the page. There is no close button or any other way to remove the ad; it even covers up the global navigation on the home page…  ultra-bad juju.

It is making some folks pretty peeved – read some of their verbatim comments below: they are talking boycotting both AT&T and Wired.
   

Can’t close advert with either firefox or internet explorer – better fix it wired
   
It’s pretty poor representation for your brand. Totally unusable.
   

AT&T
   
last time i visit wired for a while, whos with me on the boycott?
   

Boycott AT&T
   
Seriously, WTF? Wired should be able to do better than this crap.

Good thing Tony Soprano isn’t around anymore, or a boycott would be the least of their worries.