Jan. 22nd, 2007

THE Commercial of the 80s

Twenty-three years ago today, the Apple Macintosh personal computer was
introduced to the world in a now-legendary TV commercial aired during
Super Bowl XVIII.


The 60-second spot featured a female athlete running through a dystopian landscape inspired by George Orwell’s Nineteen Eighty-Four,
to throw a sledgehammer at a TV image of Big Brother, meant, in this
case, to represent IBM. It ends with the promise, "On January 24th,
Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t
be like 1984."

Thanks to Wired for the memory jog.

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