Tag Archives: Marketing

July 21st, 2010

I Want My Comic Sans, Comic Sans, Comic Sans…

So, you guys probably heard a little bit about the whole LeBron James kerfuffle? What with the crazy hour-long tv special and the angry letter from jilted management? Basically, it was a lesson in How Not To Market Yourself. It was so bad, ESPN even spoofed themselves. Check it:

But here’s where it gets interesting – check out Chili’s “angry” response…in Comic Sans!

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Being able to laugh at oneself is one of the best things a brand can do. It oozes confidence. Also, it’s funny. Plus, there’s that one Chili’s in the terminal at O’Hare? Never poisoned us once. Well done. 

Posted by MortarMark in Current Affairs, Marketing Insights, Television
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March 1st, 2010

Your Commute – Now With Extra Bacon.

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Cross the Bay Bridge a lot? Then you’ll be seeing a lot of Mortar.  

If you didn't catch our mention on Adrants on Friday, then listen up: after a long, arduous journey not dissimilar to the Donner Party's, Our Reno Tahoe rebranding effort is taking a few baby steps into the public eye. If you're headed west over the Bay Bridge you'll see these billboards for the next year – so let us take a moment to say that while we strongly encourage a visit to Reno Tahoe, we strongly discourage whipping power u-turns mid-span. One board is powered by Twitter, so follow the tourist board @RenoTahoe if you're thinking of going up. Because a road trip to Reno Tahoe is great, but a road trip with a discount at the end of it is like a road trip wrapped in delicious bacon.

Posted by MortarMark in Branding, Mortar's Work
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