So, you guys probably heard a little bit about the whole LeBron James kerfuffle? What with the crazy hour-long tv special and the angry letter from jilted management? Basically, it was a lesson in How Not To Market Yourself. It was so bad, ESPN even spoofed themselves. Check it:
But here’s where it gets interesting – check out Chili’s “angry” response…in Comic Sans!
Being able to laugh at oneself is one of the best things a brand can do. It oozes confidence. Also, it’s funny. Plus, there’s that one Chili’s in the terminal at O’Hare? Never poisoned us once. Well done.