Tag Archives: Advertising

March 24th, 2010

Art (Director) Imitates Life.

Art-director-smaple

"Make the logo bigger! I hate you! Waaaaaaaaaaah!"

OK, clients. We promise never to complain again.*
While we have gotten some wacky briefs in our time, we've never gotten anything like author Bill Zeman gets from his client daughter, 5 year-old Rosie: "A sick crocodile." "A bone dinosaur eating a baby." "A cat killing a rat." "I don't even want a drawing.  Do whatever you want." It's genius, and it's called Tiny Art Director, and you can buy it from Amazon, or check out his blog here. 

Via Boing-Boing.

*Offer not valid in the continental United States, Canada, Israel, or on the Mysterious Island Of Open-Minded Flight Attendants. All rights reserved. May cause the gum disease known as gingivitis.

Posted by MortarMark in Media commentary
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March 3rd, 2010

Bow. Wow.

We don't know what a Phantom camera is, but we want one. We also have a strange craving for dry dog food. Very nicely done.

Posted by MortarMark in Branding, Cool Tools, Great Advertising
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March 1st, 2010

Your Commute – Now With Extra Bacon.

RENO-015_R1v1_BrandBillboard_CheeseLog

Cross the Bay Bridge a lot? Then you’ll be seeing a lot of Mortar.  

If you didn't catch our mention on Adrants on Friday, then listen up: after a long, arduous journey not dissimilar to the Donner Party's, Our Reno Tahoe rebranding effort is taking a few baby steps into the public eye. If you're headed west over the Bay Bridge you'll see these billboards for the next year – so let us take a moment to say that while we strongly encourage a visit to Reno Tahoe, we strongly discourage whipping power u-turns mid-span. One board is powered by Twitter, so follow the tourist board @RenoTahoe if you're thinking of going up. Because a road trip to Reno Tahoe is great, but a road trip with a discount at the end of it is like a road trip wrapped in delicious bacon.

Posted by MortarMark in Branding, Mortar's Work
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December 7th, 2009

Use The Loofah! (Also: Lighten Up.)

So Adrants hipped us to the tempest-in-a-bathtub surrounding this spot from Method:

And while we're not going to rant as hard as Steve did in its defense, we will say – if you feel sexually threatened by anthropomorphic bubbles, you probably have bigger problems than which cleanser to use. We were somewhat persuaded by the commenter who was unpleasantly reminded of being "ogled by construction workers," but isn't the larger point that the audience should be disturbed by what's in their cleansers?

What say you?

Posted by MortarMark in Branding, Current Affairs
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