Feb. 10th, 2007

Sick of all the Valentine’s Day hype?

For those of us that have never been fans of V-Day – the folks at Altoids opened three very temporary retail outlets on February 8th. 

In the week leading up to Valentine’s Day, Altoids invites the lovesick, lovelorn and Cupid-wary to a sanctuary from all the romantic overtures.

Altoids Curious and Original Chocolate Shoppes have touched down in Chicago, Miami and New York, and will feature various activities, from Therapeutic Crafts for the Broken-Hearted, with free ‘Love Stinks’ needlepoint kits, to Love Lost Readings. The main feature, however, is letting customers sample new Altoids Dark Chocolate Dipped Mints, accompanied by free lattes.

Simply delightful.

If you have a moment, check out the new Altoids website. It’s got a few glitches but there is so much explore. www.altoids.com Especially, the singing telegram, hilarious.


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