May. 8th, 2007

Short Attention Span Theatre


For years, companies have talked about doing business "at Internet speed." Finally, someone’s figured out how to do more than talk about it. Grand Opening is a simple, open space located at 139 Norfolk, on New York’s Lower East Side. For the next three months, it will be operating as "Pong," a ping-pong club featuring "…pickup games, or (visitors) can become
members and compete for a chance to win the L.E.S. Cup—a season-ending
tournament that will reveal the Lower East Side’s most talented table
tennis luminaries. Video replays, a competitive ladder,
leagues, tournaments, spectator bleachers and an on-site pro are just a
few of the exciting features that can be found at PONG."

(On site pro?  "So, what do you do?" "I’m a pro at a tennis club." "Really? Which club?"  "Uh…." )

Much as we love ping-pong. (OK, beer pong,) that’s not the best part. The best part is, after three months, there’ll be another grand opening, as the space reinvents itself.  The virtual world’s greatest asset is its ability to reinvent itself at the click of a mouse. We love seeing the brick-and-(ahem)-Mortar world do the same.

We don’t even live in Manhattan, and we can’t wait to find out what’s next.

(Thanks for the tip, Coolhunter!)

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