Mortar is growing its media business and in need of a type “A” media planner ready to win over the world. If you can’t demonstrate your type “A” personality via your past experience, don’t bother to apply. We want someone hungry for the challenge and willing to go the extra mile at every turn. This is an exceptional opportunity to work with a great agency dedicated to doing great work and providing outstanding media solutions for our clients who range from natural gas to hospitals, medical devices to the cloud, and universities to high-end printing. No lack of variety, eh?
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July 29th, 2013
Obscenely Talented Senior Copywriter Wanted.We’re Mortar, a San Francisco agency dedicated to shaping conversations between people and brands. We like showing up in unexpected places with something surprising to say. Which is where you come in. Like us, you’re maybe a little hard to define. A brilliant writer for sure, but a conceptual powerhouse as well. You’ve worked on your fair share of print campaigns, broadcast spots, websites, social media promotions, you name it. To you, the medium doesn’t matter—only that what you do is smart, relevant, and more than a little ballsy. We’re looking for at least 5-7 years of relevant agency experience. You know how to work with an integrated team and you’re comfortable taking a few risks. Naturally, you know how to communicate your vision to clients in a way that gets them excited, too. And you’ll need a sense of humor. Or, at the very least, be able to laugh in the face of intense pressure. And laugh at yourself. And us. Definitely. If this sounds like a possible match, let’s chat. Start by sending a link to hireme@mortaragency.com. If we like what we see, we’ll get back to you stat. Given our need for speed, we’ll give strong preference to candidates already based in the Bay Area. July 22nd, 2013
Packard Children’s Hospital Makes Babies Strong Like Bigfoot.Whether they’re delivering healthy babies, or making sick children strong again, Lucile Packard Children’s Hospital at Stanford is darn good at what it does. Ironically, after becoming the go-to name in Silicon Valley for treating the most complex pediatric cases, people thought of delivering at Packard specifically for high-risk or special-needs pregnancies. But that’s cray-cray. First off, how your pregnancy goes is about as predictable as Colin Farrell in a singlet. So, isn’t it a good thing if your hospital is prepared for any circumstance – even if your pregnancy ends up going as smooth as Larry David’s head? Second, while other hospitals make you comfortable and give you fuzzy slippers on The Big Day, Packard cares for you throughout your entire pregnancy, and beyond. They don’t just deliver your baby, they build a long-term partnership with you. After your little un’s out in the world, s/he can get spectacular pediatric care from Packard, too. And with Stanford University medical school being one of the top-ranked in the country, it’s awfully nice to know you’re in the hands of the best of the best. What we mean is, delivering at Packard gives your lil’ one the strongest start possible. That became the anthem of our campaign, and we blanketed the San Francisco Peninsula with it.
You know what’s cute? Baby fists making hand gestures. You know what’s not cute? Getting a baby to make those gestures in a photo shoot.
Who says infants can’t double-fist?
Targeting pregnant or soon-to-be-preggers women presented an interesting challenge. (Hell, even some pregnant women don’t know they’re pregnant.) But thanks to our media team wrangling technology in the cleverest of ways, the ads are being served to Silicon Valley women visiting top pregnancy websites. Because if you live in Menlo Park and are reading about the Creighton Fertility System, you’re almost definitely our audience. (Or you’re a copywriter doing research who’s about to get bludgeoned over the head with retargeting ads. Le sigh.) We’re talking thousands of websites, and 80 million impressions. Basically, if you’re in Silicon Valley and pregnant, or thinking about getting knocked up, there’s no way you’re not seeing these ads. We even did ads in Spanish. Top that, huevones.
The campaign is running through August. High-five our little/alarmingly large guy if you see him around. May 30th, 2013
A Campaign a 5-Year-Old Could Have Done.This one goes out to all our elementary school teachers. To the straight-edged disciplinarians who scrubbed our mouths out with soap. Look at us now, Mrs. Vierk. For our most recent digital campaign just proved that poop jokes can sell. Meet Lumension. They provide IT security solutions for businesses. It used to be enough to install antivirus software on your network and call it a day. But in recent years, malware has become so sophisticated and pervasive that antivirus alone is no longer enough. To be truly protected, businesses now need both antivirus and something called application control. May 23rd, 2013
Somewhere In This City, A Brand Manager Is Drunk And Weeping.If there’s one thing we’ve always preached on the mighty Mortarblog, it’s this: Be brave. Be honest. Be nice. (OK, that’s three things. We’re bad at rules. You should know that by now. Hush.) And we dearly love to point out examples of these qualities. So allow us to stand up and applaud the stones on Mazda’s brand team – it takes a ton-and-a-half of those to hand the keys to your brand to Sir-Doctor Stephen T. Colbert, DFA. “Did he just call it an Oldsmoblile? Did he just say “Mazda, It’s What’s For Dinner?” But that doesn’t follow the Brand Guidelines!” You’re right, Imaginary Brand Manager’s Brain, it doesn’t. But – hey, put that tequila down – your customers don’t follow them, either. Because your customers are people. And they love it when you treat them like people. Observe:
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