Sep. 27th, 2006

Mortar Helps TicketsNow Deliver the Power of in: Leading Ticket Reseller Launches New Online Brand Identity

TicketsNow, the world’s largest and most secure
marketplace for sports, concert and theater tickets, has launched a new
website with the assistance of San Francisco integrated agency Mortar.

TicketsNow is the latest fast-moving company
to re-brand its offering using the Mortar360 approach to brand

Getting great seats to fantastic events is the new
social currency. People who care about live entertainment turn to
TicketsNow for access to the events that they must see
,” comments Mark
Williams, one of Mortar’s Founding Partners. “Because of the ease of
comparison shopping, loyalty in online ticketing is scarce. TicketsNow,
with its new brand identity, has a real opportunity to convert
indifferent consumers into long-term customers

extensive research, consumers told us that attending great events was
all about the experience
,” adds Kenneth Dotson, Chief Marketing Officer
of TicketsNow. “That’s why our new brand identity focuses on the
experience and why our new online destination is designed to add value
to the consumer’s total event experience both before and after the

Mortar’s work for TicketsNow included a complete rebranding including logo, stationery and a refreshed website. Visit to see the work.

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