Oct. 10th, 2007

Mortar Loves LOHAS And All Conscious Consumers

Mortar has been working with a number of companies in the LOHAS and
Conscious Consumer market recently, and we’re noticing a trend: green
companies not only put green in your pockets, they’re fun to work with.
And we’re all about the fun! (Okay, we’re all about the green, too.)

An example: Playa Viva, one of the sustainable organizations on the
Mortar roster, is an environmentally responsible luxury resort opening
in 2008 in Zihuatanejo, Mexico.

Sunset over Zihuatanejo Bay from Wikipedia

Yes, you read that correctly – environmentally sustainable luxury. It’s not an oxymoron. In fact, Playa Viva is one of the first resorts to combine preservation of the local environment and improving the surrounding community with a spanking good time. Mortar is in the midst of a major marketing project designed to introduce Playa Viva to LOHAS and Conscious Consumer vacationers. As you can see from the photo above, it’s going to be a really hard sell since Zihuatanejo is such a scenically-challenged place.

As Playa Viva is a family resort, Mortar is focusing design efforts on impressing the heck out of Conscious Consumer moms. You know, the kind of mom that replaced all the old light bulbs in the house with fluorescents and takes the kids to soccer practice in a hybrid vehicle.

And also the kind that takes the kids on vacation to beachfront Mexico. Some moms, who remain nameless, didn’t take their kids any further than the local pool but we’ve gotten over it. Lucky LOHAS tykes.

To learn more about Playa Viva, visit http://www.playaviva.com.


  • Jun. 17th, 2008

    I have replaced most of our light bulbs and drive my kids to soccer practice in a hybrid vehicle. I’ve also taken my kids to beachfront vacays in Mexico as well as Thailand and Guatemala. They are some of those lucky LOHAS kids and I’m one of Those Moms. Moreover, I am now even more interested in hiring Mortar to produce an ad for my company Elan Medical. Why? Well, I’ll just tell you why. I am now so impressed by Mortars presentation of Playa Viva that there is no more heck in me at this point. You have successfully impressed all the heck completely out of me. So, your mission is pretty much accomplished. But to be even more on target, I suggest you send me down to Playa Vida for a little test run. I promise to provide you with invaluable feedback. Really! I’ll could be your beach slave for a week. (It’s a tough job, but someone’s got to do it!) Think it over!

Post a Comment