Please join us and the New York Times in a hearty welcoming “w00t!” for Vikki Garrod, our new Queen Mum of Brand Strategy.
Here’s an excerpt from her bio, which you can read in full on the Mortar site:
"…Between years of fighting the good fight at advertising
behemoths like J. Walter Thompson, Euro RSCG, McCann-Erickson and Grey,
she’s traveled the world, started companies of her own, and seen Katie
Couric naked. Yes, really.
Vikki has provided groundbreaking strategic
direction for an incredibly prestigious list of clients from Dell to
Chevron to Symantec to Diageo.Vikki adds unparalleled passion and intellect to
the art of strategic planning and an entirely new dimension to the way
we all watch the CBS Evening News."